Case Study

Brand Z

Brand Z a global CE business, has chosen to work with g2 for over 5 years to help establish, grow and support their brand in third-party retail partners across the UK. As a challenger brand in a crowded market, we’ve embraced the opportunity to compete against established brands by delivering strategic intelligence and insight led field marketing solutions that have actively increased category share and enhanced the average basket value.

At the centre of what we offer is a fully managed, ‘always-on’ brand ambassador programme that sees sales promoters working within targeted stores to actively engage with shoppers, demonstrate the product ranges and drive sell through. With a mission to raise brand awareness, maintain fixture compliance and elevate the brand to validate the premium credentials of the brand, the data and insight led approach has seen double digit share of business growth over the last two years, in what has been challenging trading circumstances.

Growth through Knowledge & Advocacy

As the brand began to gain established itself, g2 identified the benefits for the brand of investing in a dedicated training and engagement programme that has seen a full-time team of Brand Champions, working across several categories to provide a greater level of support to third-party retail partners including multiples, independents and contact centres.

By extending the reach of the brand, Brand A has now established itself as a top 3 player in certain categories.  

Complementary Solutions

To complement these activities g2 has integrated a host of value-added services. From full retail audits looking at product displays, stock, pricing, fixture compliance and competitor activity to creative initiatives including POS design and production plus consumer-focused promotions and competitions. The in-house studio is also able create video and training content enriching both the virtual and in-person training activities.

Embracing E-Commerce

As a progressive agency, g2 and the Gekko Group has developed its experience in physical retail, and applied this expertise to the world of e-commerce, where our knowledge can help brands with an integrated omni channel approach, amplifying the brand into other channels and categories.

Our e-commerce solutions focus on the brand’s performance and presence on third-party platforms, measuring tailored metrics with our own web scraping solution, Gekko Web Services. This managed tool and associated consultancy provides the brand with an online auditing and merchandising solution.

A Wider Audience

Away from the typical in-store and e-commerce environment, g2 manages brands’ experiential initiatives that encompass not only events and exhibitions but also roadshows and festivals.

Recent initiatives have seen our creative skills applied to brand presence at retailer events, as well as the full implementation and management of a branded pop-up store.